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Balmain Brings Bordeaux To The Runway

By Sara Fabek Zovko

Balmain’s AW24

Balmain’s AW24 (SHOWstudio)


Balmain’s AW24 Ready-to-Wear collection took inspiration from the French countryside.


Balmain’s Olivier Rousteing drew inspiration from his hometown this season, creating an impeccable balance between Pierre Balmain’s archives and a step into the now.


Exaggerated trench coats with golden snail embellishments were first up, with prominent epaulettes making a reappearance throughout the collection. With varying nods to rich French culture in every piece in the collection, the tributes to the house’s founder could be seen in the many fruit inspired prints and accessories. Grape motifs took the spotlight, appearing as earrings, bags, and printed on tops, bringing forth the collection’s original inspiration - Bordeaux.


Balmain’s AW24 (SHOWstudio)


Snail shells in gold hues became tops, breastplates, and adorned belts, whilst draping and structured silhouettes reigned supreme. Monotone two-piece sets were paired with sleek black turtlenecks. In contrast, the soft texture of leather dresses took centre stage, some featuring integrated hoods for an added touch of intrigue.


With models on the runway varying in age, the timeless elegance of Rousteing’s designs was easily underlined, as was his composition of effortlessly chic and classically wearable ensembles. The embellishments scattered throughout triumphantly walk the line between subtle and over-the-top, contributing to the collection without distracting from the beautifully structured pieces within it. From uniquely structured skirts to top heavy silhouettes, this Balmain runway exudes timelessness, femininity, and quintessential Rousteing.

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