By Bethany Berkeley
Acne Studios, the Stockholm-based fashion house, has carved a unique niche in the world of high fashion.
Founded in 1996, the brand blends elements of Swedish minimalism with playful avant-garde, resulting in pieces that are both sophisticated and edgy.
Beginning its journey with raw denim jeans, Acne Studios quickly gained recognition for its clean lines and high-quality materials. This denim-focused heritage remains a cornerstone of the brand's identity, evident in their ever-evolving and coveted denim collections as a part of their DNA. The brand expanded its repertoire to encompass ready-to-wear for both men and women, shoes, accessories, and even homeware. Each collection showcases the brand's signature blend of clean lines, unexpected details, and a playful approach to colour and textures.
Far from afraid when it comes to pushing boundaries. The brands' designs often feature unexpected juxtapositions, such as pairing delicate fabrics with rough textures or incorporating bold pops of colour against muted palettes. This playful provocation keeps the brand fresh and exciting, leaving fashion enthusiasts continuously guessing what they'll come up with next. Despite its global appeal, the brand retains a distinctly Scandinavian sensibility. Embracing a minimalist aesthetic, often favouring clean lines and understated elegance over overt trends. This commitment to quality and craftsmanship shines through in every piece.
Their FW23 campaign which launched last year featuring model and rising star Anok Yai is set in a fantastical world that mirrors the inspiration behind the FW23 runway show, a celebration of the dark beauty found within the Scandinavian winter. Shot by Carlijn Jacobs, a long-time collaborator of the brand, who brings out Yai's striking features and statuesque presence that command attention.
As the new year unfolds and the fashion season begins again it's with high anticipation that we await what delectable offerings Acne Studios will bring us fashion enthusiasts!
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