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Brand Highlights: Marni’s Love Letter to Italian Fashion

By Beatrice Berkeley

Marni SS24

Courtesy of Marni


Founded in 1994 by Consuelo Castiglioni. Marni is known for its eccentric and eclectic designs, which often feature bold colours, graphic prints, and unexpected juxtapositions of textures and fabrics.


Marni's first collection was shown in Milan in 1994. The collection was immediately praised for its originality and creativity, and it quickly established Marni as a leading voice in Italian fashion. In the years that followed, The brand continued to produce innovative and eye-catching collections that were both stylish and sophisticated, gaining a cult following among fashionistas and celebrities alike, and it became known for its unique aesthetic and its ability to set trends.


In 2017, Consuelo Castiglioni stepped down as creative director of Marni. She was succeeded by Francesco Risso, who had previously worked as her design assistant. Risso brought a fresh perspective to Marni, while still staying true to the brand's core values of creativity and eccentricity. His collections are characterised by their use of bold colours, graphic prints, and unexpected juxtapositions of textures and fabrics.


Courtesy of Marni


Under Risso's leadership, Marni has continued to be a leading force in Italian fashion. The brand has been praised for its innovative and sophisticated designs and has continued to attract a loyal following. The brand has also spearheaded many collaborations with a number of high-profile brands, including H&M, Converse, and Swarovski. Thereby introducing the brand to a wider audience, further cementing its reputation as a leading force in fashion.


Marni's SS24 collection, presented during Paris Fashion Week, was an ode to joy and Colour, taking inspiration from the idea of a "flâneur state of mind." Creative Director Francesco Risso crafted a collection that celebrates the beauty of everyday life, infused with a sense of spontaneity and effortless chic.


A truly unique and special brand. Marni has never shied away from its differences and is always pushing the boundaries of fashion.


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