By Fabiola Banora
Gucci AW24 Launchmetrics
Unpack the major trends of the week with us.
Although Milan Fashion Week is over there were many standout trends both on and off the runway. However, we've narrowed it down to seven trends that are poised to become major trends in 2024.
Go Coquette
Prada AW24
When Miuccia Prada was heard saying backstage, 'Romance and goodness are all that’s needed,' her words resonated deeply within every stitch and seam of her latest collection. As bows cascaded down the runway, it was a quintessential Prada spectacle. Hyper-femininity has been dominating the fashion scene, thanks to the TikTok craze celebrating the coquettish aesthetic, adorned with bows and frills, But Prada, ever the provocateur, has taken the trend and flipped it on its head.
The brand has shown that it's not just about sweetness and light; it's about complexity and depth. The layers, the textures, they speak volumes. If the coquette aesthetic was meant to be expressed through fluttering eyelashes and coy smiles, then Prada's Milan Fashion Week runway was the embodiment of a love affair, representing every nuance of the emotion laid bare for all to see. In a world where simplicity is celebrated, Prada reminds us that true romance is anything but simple, it’s contradictory and complex, and this collection is its magnum opus.
Chrome And Spectacles
Emporio Armani AW24
If anything has been made clear about the runway recently, it’s evident that a show devoid of theatrical flair simply doesn't cut it. Emporio Armani underscored this point impeccably, infusing the presentation of their latest collection with captivating theatrics. Models gracefully paraded down the catwalk, shielded by umbrellas from what seemed like raindrops. Armani navigated the currents of trends in fashion, seamlessly integrating the chic chromatic trend with silver-studded ensembles that dominated the runway. Two things are sure in the zeitgeist of fashion, spectacle and chrome will still be around in the seasons to come.
Pop Of Red
Moschino AW24 (photography by Umberto Fratini / Gorunway.com)
Red continues to captivate the fashion world, asserting its dominance as the go-to hue for statement-making. Moschino’s latest collection at Milan Fashion Week, under the new direction of Adrian Appiolaza reaffirmed this trend, with pops of red shown in a myriad of forms, from garments to accessories. As a mainstay option for adding a striking pop of colour to almost any outfit or look, its versatility and timelessness are undeniable, making it the most reliable staple!
Elevated Staples
Maison Margiela AW24
Maison Margiela makes it clear: style knows no bounds. Margiela’s latest collection elevates everyday moments like airport excursions, into opportunities for style statements. Comfort no longer stays in the comfort zone; instead, even the most commonplace accessories make a bold fashion statement. Margiela turns the ordinary into the extraordinary. Who would’ve imagined that neck pillows and pillowcases would be must-have accessories for a stylish year? With Margiela leading the way, we are certain that style will become an integral part of every moment.
Heavy On The Layering
Diesel AW24 (photography by Giovani Giannoni)
The heavy layering trend persists. Too much is never enough, throw everything on. Diesel is known for playing around with many different materials and giving us otherworldly looks from distressed wear to innovative denim looks. The brand for icons and rebels is letting us know that another part of breaking the rules is layering, not just to keep you warm but maximising your wardrobe’s potential by combining multiple pieces into a single, statement-making ensemble.
Statement Outerwear
Gucci AW24
Sabato de Sarno stole the show with his sophomore womenswear collection for Gucci, highlighting the versatility of outerwear. From chic leather trench coats to structured double-breasted styles, each ensemble showcased the transformative power of a carefully selected coat. Departing slightly from past accessory-centric presentations, de Sarno brought coats to the forefront by unexpectedly pairing them with shorts and skirts, underscoring their importance in completing a look. This departure from elaborate accessorising wasn't just about simplicity; it was a deliberate move to emphasise the pivotal role of the coat in outfit construction. By simplifying the ensembles, de Sarno accentuated the coat's ability to define elegance and sophistication, reaffirming its status as a wardrobe essential.
Fringing Is Back!
Ferragamo AW24
Ferragamo's latest AW24 collection explores the expression of freedom through clothing. The introduction of fringe-style shoes embodies this concept, in a fusion of textures that steps out of the boundaries of the normal constructs of footwear thereby freeing it. This perfectly underscores the creative potential of texture play, endorsing the pairing of maximalist fringed shoes with sleek, structured ensembles for a fashion statement. Maximillian Davis shows us that fluidity and structure combined make for a striking collection.
All in all, Milan Fashion Week unveiled an array of trends that hint towards an exciting year in fashion. Designers are more than ever emphasising versatility and are becoming bolder with their concepts of accessorising. Exploring the spectrum of both colour and textures, so get set for a fashion-forward year.
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