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FL Stories: Eshita Kabra's By Rotation Is Making Circular Fashion Stylish Again!

By Bethany Berkeley

Eshita Kabra Davies at the By Rotation NYC Launch event

By Rotation


The renting app that's so much more than just fashion!


Founder of peer-to-peer rental app By Rotation, Eshita Kabra-Davies didn't have what you would call a traditional start in the fashion industry. Beginning her journey as an investment manager, she launched By Rotation in 2019 as a solution to the lack of circular fashion in the rental fashion sector.


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