By Bethany Berkeley
Courtesy of GANNI
GANNI LAB goes to Selfridges! Offering a unique shopping experience that blends creativity and sustainability. From October 7th to November 23rd, visitors can explore the brand's latest Fabrics of the Future and an exclusive Recut collection.
The Recut collection showcases GANNI's ongoing commitment to reducing waste. By repurposing unused fabric rolls and textile scraps, the brand has created a range of stylish and sustainable pieces, including both ready-to-wear garments and accessories.
Courtesy of GANNI
As a special treat, customers who purchase a GANNI Bou bag at the pop-up can enjoy complimentary embossing of their initials, adding a personal touch to their purchase.
GANNI Recut was first launched in 2020 and is part of the brand's continued efforts to promote a circular economy in fashion, demonstrating that style and sustainability can go hand-in-hand.
This immersive pop-up is a great way for the brand to continue seeking innovative solutions, proving that fashion can be both creative and responsible.
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