By Madeleine Foster
Courtesy of Rabanne
Paco Rabanne has unveiled a dazzling new campaign for its iconic fragrance, Million Gold for Her, featuring supermodel Gigi Hadid. As the new muse for the French Maison, Hadid encapsulates the brands rebellious and bold spirit. The campaign captures Her undeniable allure and confidence, perfectly embodying the spirit of the luxurious scent.
Million Gold for Her is a mesmerising blend of sparkling citrus notes, opulent florals, and a warm, sensual base – The very first of its kind for the brand. "Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses—from Jane Birkin to Jane Fonda as Barbarella," notes Rabanne Vice President, Jerome Leloup. "She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman."
Given her iconic status as a supermodel and her reputation for fearless self-expression, Hadid was the perfect candidate for the ambassador of Rabanne's new fragrance. “Million Gold for Her reminds me of how Rabanne feels as a Maison,” says Hadid. “It’s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
To celebrate the launch of Million Gold For Her, the new new face of the fragrance, Hadid stars in a new campaign. Shot by renowned photographer Mert Alas and directed by Manu Cossu. As lights set the scene we see Hadid in a stunning Rabanne dress, looking as golden as her sumptuous hair, she does the iconic snap and Beyoncé’s ‘Pure/Honey,’ immediately gets the blood pumping. The visuals being set to the powerful beat of one of Beyoncé’s hottest tracks is a fitting anthem of female empowerment, that perfectly complements Hadid’s confident aura.
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