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Highlighting London's Designers: KNWLS Is All About The Modern Female

By Bethany Berkeley

KNWLS

Alexandre Aresnault (left) & Charlotte Knowles (right)


A brand for the modern female. KNWLS has solidified itself as a challenger of the status quo.


KNWLS was founded in 2017 by Charlotte Knowles and Alexandre Arsenault. The duo met while studying at Central Saint Martins, and their shared interest in feminine codes of dressing formed the brand's unified perspective on the construction of a new empowered wardrobe.


KNWLS quickly became a favourite amongst fashion insiders and celebrities alike. The brand has been worn by stars such as Doja Cat, Lily-Rose Depp, and Julia Fox. KNWLS has also been recognized by the fashion industry, having been named a finalist for the LVMH Prize in 2022. Going on to feature in publications such as Vogue, Harper's Bazaar, and i-D.


KNWLS AW23


More recently, the brand collaborated with Jean Paul Gaultier on a capsule collection. The collection was inspired by Gaultier's iconic designs and featured a variety of corsets, catsuits, and minidresses. The collection was a critically acclaimed success and further cemented KNWLS's reputation as a leading fashion brand.


KNWLS for its sleek, body-conscious silhouettes, which often play with concealment and exposure, the brand uses a variety of materials, including leather, mesh, and lace, to create garments that are both sexy and sophisticated. The signature "KNWLS Cut" is a deconstruction of the traditional shirtdress that creates a unique and flattering silhouette. The brand also uses a variety of unusual materials, such as rubber, latex, and PVC, to create garments that are both playful and provocative.


A brand for the modern female. It is for women who are confident and unapologetic in their style. KNWLS's designs are empowering and transformative, allowing women to express themselves in a way that is both stylish and unique.

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