By Bethany Berkeley
Stella McCartney
Stella McCartney has unveiled her Fall 2023 campaign, starring Kendall Jenner. The campaign, shot by Harley Weir, celebrates the brand's "Horse Power" theme, which explores the transformational connections between humans and horses.
The campaign features Jenner posing among the famed Camargue ponies of Southern France. She is seen riding, grooming, and bonding with the horses, all of which were rescued by horse whisperer Jean-Francois Pignon. "I knew this season's Stella girl had to love horses as much as I do," said McCartney in a statement. "Kendall has been riding since she was a kid, just like me, and has her own ranch; you can see how at ease she is around these sensitive creatures, and them with her."
The "Horse Power" collection is made from sustainable materials, including vegan leather, recycled cashmere, and organic cotton. It features a range of pieces for women and men, including outerwear, dresses, trousers, and accessories. The campaign is a continuation of McCartney's commitment to animal welfare and sustainability. The brand being fur-free since its inception, is constantly innovating new ways to create designs sustainably.
Stella McCartney
In addition to the campaign images, McCartney also released a short film to accompany the collection. The film features Jenner riding horses through the Camargue countryside, as well as interviews with McCartney and Pignon, and can be viewed on Stella McCartney's website and social media channels.
The "Horse Power" campaign is a beautiful and inspiring celebration of the human-animal bond, also serving as a reminder that fashion can be both stylish and sustainable at the same time.
The collection is available now at stellamccartney.com and select retailers.
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