By FashioningLife
Louis Vuitton SS24
Louis Vuitton, the renowned French luxury house, is poised to unveil its men's pre-fall 2024 collection in Hong Kong, collaborating with local brand operator K11 Group on the show.
The show will take place on November 30, at the Avenue of Stars at K11 Victoria Dockside, serving as a testament to Hong Kong's status as a flourishing economic and cultural centre and reaffirming its position among the world's leading fashion capitals. Louis Vuitton's ties with Hong Kong run deep, dating back over four decades. The brand's first store in the city opened at The Peninsula Hotel in 1979, and today, Louis Vuitton boasts seven boutiques across Hong Kong.
The event will also mark the first time a Louis Vuitton Men's pre-collection will be showcased in a physical runway show. Pharrell Williams' debut collection for the brand, presented in Paris in June, was a resounding success, attracting a star-studded audience that included Beyoncé, Rihanna, and Zendaya. The Hong Kong show is expected to draw a similar crowd of fashion enthusiasts and celebrities, making it one of the most anticipated events of the season.
Louis Vuitton's Pre-Fall 24 show is set to be a fashion spectacle, drawing international attention to Hong Kong's thriving fashion scene. With Williams' creative vision at the helm, the show already promises to be an unforgettable event that will leave a lasting impression on the fashion world.
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