By Bethany Berkeley
Marni High Summer 24 (David Hodgson)
Celebrate the summer in style!
Marni ushers in the high summer season with a vibrant new collection for ‘Marni Jam’, their ongoing project celebrating the intersection of fashion, art, and nature. This fresh instalment, however, boasts a special twist: a three-way collaboration between Marni Creative Director Francesco Risso, the ever-stylish Paloma Elsesser, and rising star Alake Shilling.
The collection boasts a variety of silhouettes, from breezy dresses and revealing cut-outs to cosy crochet details. There's something for everyone, with a size range extended to 56 for the first time, reflecting Marni's ongoing commitment to inclusivity. “Having been a long time Marni family member my heart sings at this collision of all of our likes. It is also a new expression of Marni’s commitment to seeing the beauty in all people with its size extension going to 56* for the first time.” Elesser says of the collection.
Marni High Summer 24 (David Hodgson)
Sustainability is also a key focus. The garments utilize organic and lower-impact materials like organic cotton and recycled fabrics. Mineral dyeing processes further underscore the brand's dedication to minimising its environmental impact.
The campaign is photographed against the sunny backdrop of Los Angeles, by renowned photographer by renowned Colin Dodgson, perfectly capturing the essence of the collection: a vibrant and joyful blend of fashion and nature.
The Marni Jam Summer 2024 collection is available now at Marni boutiques, select retailers, and online at Marni.com
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