Navigating A New Landscape: The Rise Of Entry-Level Jewellery In The Gen Z Market
- bethanyboyo
- Apr 3, 2024
- 2 min read
Updated: Apr 8, 2024
By Maria Mukaranda

What brands on the rise need to know.
In today's dynamic fashion landscape, the jewellery market is witnessing a significant transformation, fuelled by the evolving preferences of younger demographics. The emergence of entry-level jewellery tailored to the tastes of Gen Z consumers is reshaping traditional notions of luxury and accessibility.
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