By Shaked Yanko
@retailboss
Odd Muse has officially made its mark in New York, and the opening of its first US store was nothing short of extraordinary. Hundreds of fans lined up, some waiting up to four hours, to get a glimpse of the brand's highly anticipated NYC debut. Founder Aimee Smale shared her excitement, noting that the brand's growth in the US has outpaced its success in the UK.
The team began working on the US pop-up in June, and it all came to life on November 8th when the doors opened at 11 am on Mercer Street. Over the opening weekend, Odd Muse welcomed over 300 people, many of whom had followed the brand for years. “It was an overwhelming experience,” said Smale, “hearing from so many people who were genuinely excited for us.”
To celebrate the launch, Odd Muse partnered with Leon’s Bagels for the first day and treated customers to exclusive Merit Beauty bags, further elevating the store’s opening festivities. The store will be open daily from 11 am to 8 pm, ready to offer a unique shopping experience to both new and loyal fans alike.
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