By Bethany Berkeley
Courtesy of Ports 1961
Ports 1961 unveils its AW24 campaign, set amidst the stunning backdrop of Alpine mountains in St. Moritz. The campaign, photographed by renowned British photographer and director, Tom Craig resonates with the brand's winter narrative, blending the season's enchantment with an adventurous spirit.
Drawing inspiration from the majestic alpine landscape, Ports 1961 has crafted a collection that exudes both comfort and style. The colour palette includes an array of dusty pinks, icy blues, and mountain greens, punctuated by classic black and silver accents.
The campaign features a range of versatile pieces, from tailored jackets to cosy knitwear. While denim styled with knitwear adds a casual touch, perfect for layering. Key looks from the AW24 collections include a sumptuous ivory double-breasted virgin wool overcoat with a voluminous back, a wool mini-skirt fully embroidered with crystals, as well as knit pieces designed with a denim effect that offers movement and light stretch.
Courtesy of Ports 1961
Textures are also a key element in the campaign with luxurious long-haired shearling coats in both mottled and dusty pink hues and sumptuous wool jackets, coats, and dresses. A striking contrast to these softer tones is provided by the darker tailored jackets and coats.
The AW24 collection marked a new beginning for Ports 1961, paying homage to its founder, Luke Tanabe. The brand's renewed focus on clean lines, understated aesthetics, and practicality is evident throughout the collection. By blending classic elegance with a modern spirit, Ports 1961 has created a campaign that resonates with the contemporary woman.
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