By Madeleine Foster
Prada SS23
Lyst has unveiled its final fashion report for 2023, revealing the hottest brands of Q4 based on online search data and consumer behaviour.
In a quarter filled with exciting campaigns and trendsetting collections, some established names solidified their reign, whilst new players surged onto the scene.
After a strong year, Prada Prada soars to the top of the list, cementing its fashion dominance by grabbing the number one spot. Searches for the brand surged 41% year-on-year, fuelled by its cohesive collections and strategic collaborations. The opening of Pradasphere II in Shanghai further amplified its buzz. Although they relinquished the top spot to sister brand, Miu Miu remains a powerhouse, landing at number two. 2023 saw innovative Miu Miu Club events and captivating campaigns, keeping the brand at the forefront of fashion consciousness.
Familiar names like Loewe, Bottega Veneta, and Moncler maintained their positions within the top five. Loewe's pre-collection campaign starring Dame Maggie Smith added a touch of elegance to the renowned brand, whilst Moncler's continued focus on luxury outerwear resonated with consumers. Holding their ground in the top ten were Saint Laurent, Versace, and Jacquemus.
The Row made a triumphant debut at number 18, driven by the popularity of its Margaux bag, which also claimed the title of 'hottest product'. Ugg also re-entered the list at number 17, highlighting the appeal of comfort and practicality in the post-pandemic fashion landscape.
Comments