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Primark At The Fashion Awards: Bold Or Tone Deaf?

By Sara Fabek Zovko

Rita Ora Primark

Why toe the line between affordable and ethical, when you have the option to choose both?


Though Rita Ora wearing Primark to The Fashion Awards earlier this month can clearly be linked to the collaboration with the brand earlier this year, the choice to sport a fast fashion brand at the prestigious fashion award ceremony brings forth a lot of questions about whether the choice was bold, or simply profit orientated and tone deaf.

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