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Pucci Takes Centre Stage In Rome In A Vivacious Celebration Of The Vivara Print

By Bethany Berkeley

Pucci 2024

Pucci, the Italian fashion house renowned for its vibrant prints, bold colours, and luxurious fabrics, is set to unveil its latest collection in a grand fashion show in Rome on April 4th, 2024. 


The event, which will take place in the heart of the Eternal City, promises to be a captivating spectacle that celebrates the iconic Vivara print, a symbol of the house's rich heritage.


The Vivara print, designed by Emilio Pucci himself in the 1950s, is a mesmerising blend of swirling floral motifs and vibrant colours. It has become synonymous with the brand, appearing on everything from dresses and blouses to scarves and accessories. For the upcoming show, Artistic Director Camille Miceli plans to reimagine the print, breathing new life into it whilst preserving its timeless appeal.


Known for her playful and innovative approach to fashion, Miceli is expected to stage a show that is both elegant and unexpected. This makes Rome, with its rich history, vibrant culture, and stunning architecture, the perfect setting for Pucci's vivacious celebration of the Vivara print.


As Miceli's creative vision and Pucci's rich heritage fuse together, the upcoming show is sure to be a must-see event for fashion enthusiasts and Pucci fans alike.

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