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Pucci Unveils "Very Vivara" Campaign Featuring Vittoria Ceretti

By Bethany Berkeley

pucci very vivara with vittoria ceretti

Courtesy of Emilio Pucci


In preparation for their upcoming show in Rome.


Emilio Pucci's SS24 campaign, titled "Very Vivara," is a vibrant celebration of colour, confidence, and the brand's signature playful spirit. The campaign features the captivating model Vittoria Ceretti, captured through the lens of renowned photographer Mario Sorrenti.


Bringing together a powerhouse team, Creative Director Camille Miceli, known for her bold vision and ability to reinvigorate Pucci's heritage, guides the campaign's aesthetic. Fashion editor and stylist Jacob K brings the collection to life, whilst hairstylist Tomo Jidai and makeup artist Lucia Pica add their expertise to create a look that is both modern and timeless.



Showcasing the collection's key pieces, the campaign features bold geometric prints, vibrant colours, and fluid silhouettes. From flowing dresses to eye-catching separates, highlighting Pucci's mastery of colour and patterns.


As we gear up for the show, anticipation levels are on the rise with Camille Miceli's newest campaign.

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