By Bethany Berkeley
Courtesy of Emilio Pucci
In preparation for their upcoming show in Rome.
Emilio Pucci's SS24 campaign, titled "Very Vivara," is a vibrant celebration of colour, confidence, and the brand's signature playful spirit. The campaign features the captivating model Vittoria Ceretti, captured through the lens of renowned photographer Mario Sorrenti.
Bringing together a powerhouse team, Creative Director Camille Miceli, known for her bold vision and ability to reinvigorate Pucci's heritage, guides the campaign's aesthetic. Fashion editor and stylist Jacob K brings the collection to life, whilst hairstylist Tomo Jidai and makeup artist Lucia Pica add their expertise to create a look that is both modern and timeless.
Showcasing the collection's key pieces, the campaign features bold geometric prints, vibrant colours, and fluid silhouettes. From flowing dresses to eye-catching separates, highlighting Pucci's mastery of colour and patterns.
As we gear up for the show, anticipation levels are on the rise with Camille Miceli's newest campaign.
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