ByFashiningLife
Courtesy of Swarovski
The brands have launched a limited collection that aims at celebrating both their craftsmanship and unique heritage.
PUMA sneakers have never looked so glamorous. In honour of the iconic sportswear brand's 75th anniversary, it has collaborated with Swarovski Creators Lab to create a limited edition collection filled with quality, ingenuity, and innovation. It's no wonder they've teamed up with the team specifically dedicated to the creation of limited-release items by working closely with brands worldwide.
For this collaboration, PUMA and Swarovski have joined forces to create two items: a pair of the brand's Suede sneakers, and a hoodie to match. The PUMA Suede features a thick black sole, a PUMA archive green upper, and rows of green Swarovski crystals that shimmer with every step. The shoe is finished with a subtle PUMA 75th anniversary logo on the sock liner. The hoodie has a relaxed and oversized fit that is perfect for everyday wear, featuring a solid black fabric with the PUMA logo brilliantly enhanced with multifaceted green Swarovski crystals.
Courtesy of Swarovski
A blend of sportswear and luxury, the collaboration is the showcase of the proud heritage shared by both houses. It was also a way for Swarovski to bring their savoir-faire to Puma’s iconic dynamism: “This collection serves as both a tribute to PUMA's extraordinary history and a testament to our resolute commitment to pushing the limits of innovation. The stunning Swarovski crystals, combined with PUMA's iconic designs, make this collection truly remarkable, leaving a strong impression on anyone who sees it,” said Heiko Desens, Global Creative Director and innovation.
In honour of its 75th Anniversary, Puma is also hosting a range of events and partnerships that aims at celebrating their heritage both in sportswear and fashion. The collection can be found on the Swarovski website and in selected stores.
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