Rihanna Poses With Sons For New Savage x Fenty Campaign

By Ayanda Ntuli

@badgalriri

As the holiday season approaches, Rihanna’s Savage x Fenty brand has launched its 2024 holiday campaign, featuring Rihanna herself alongside her sons, RZA and Riot. In the campaign, the trio models Savage x Fenty’s first family onesies, called the Forever Savage Hooded Onesie, looking snug and coordinated in matching outfits from the new collection.

Rihanna shared a heartwarming family photo on Instagram, captioned: “Yea, I know! We are officially one of those families that match for the holidays. Forever Savage Onesies for the whole family are now available on the site.”

@savagexfenty

This holiday collection offers a range of items that bring both comfort and style, including flannel and satin pyjamas, playful polka-dotted lingerie, and soft accessories like scarves and slippers. With both cool and warm colours and festive designs, the pieces are crafted to add extra holiday cheer, creating looks perfect for family gatherings and seasonal lounging.

Available online via the Savage x Fenty official website, the collection highlights the brand’s move into family-friendly fashion. Rihanna’s latest launch reflects her vision for Savage x Fenty as an inclusive brand that celebrates people of all ages and backgrounds, now bringing families together through fashion. By expanding into pieces that cater to children and families, Savage x Fenty enables fans to embrace the holiday spirit in coordinated outfits, adding a stylish twist to festive traditions.