Madeleine Foster
Steven Klein/Dior
Global superstar Rihanna has officially taken the fragrance world by storm as the new face of Dior’s iconic J’Adore perfume. The multifaceted singer and entrepreneur follows in the footsteps of legendary actress Charlize Theron, who held the coveted position for over two decades.
Shot by renowned photographer Steven Klein at the opulent Palace of Versailles, the campaign captures Rihanna in a golden, ethereal glow, embodying the essence of J’Adore’s luxurious femininity. The singer’s undeniable charisma and powerful presence perfectly align with the fragrance’s message of confidence and empowerment.
“Being the new face of J’Adore is both an honour and a mission,” Rihanna expressed in a statement. “This scent that I have known and loved for so long means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.” Dior has also announced the launch of a new edition of the fragrance, L’Or de J’adore, created by perfumer Francis Kurkdjian. This luxurious scent features a captivating blend of rose, jasmine, and ylang-ylang, promising to be a new favourite among fragrance enthusiasts.
The full J’Adore campaign, including a stunning film, is set to be released on September 1st. Until then, fans can anticipate the continued buzz surrounding this exciting new chapter for both Rihanna and Dior.
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