Sustainable Fashion Trailblazer Mara Hoffman Announces Brand Closure
- Madeleine Foster
- May 22, 2024
- 1 min read
Updated: Jul 29, 2024
By Madeleine Foster
Mara Hoffman, a name synonymous with sustainable fashion, has announced the closure of her namesake brand after 24 years. This news comes as a surprise to many, especially considering Hoffman's recent CFDA Award win for Environmental Sustainability.
In an open letter posted on social media, Hoffman revealed the challenges of balancing her commitment to ethical practices with the financial realities of running an independent brand. Despite the brand's success and celebrity following, the high costs of sustainable materials and the pressure to scale the business proved unsustainable.
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