By Bethany Berkeley
Courtesy of H&M
A collection that's both playful and sophisticated.
H&M's latest designer collaboration is with Rokh, a rising South Korean label known for its unique blend of conceptual design and wearable pieces. This collection, launching April 18, 2024, promises to be a highlight of the season.
Rokh, founded by Central Saint Martins graduate Rokh Hwang in 2016, is known for its unique blend of avant-garde details and highly wearable pieces. This philosophy is perfectly captured in the H&M collection. Expect to find elevated basics with a twist: detachable hems on cocktail dresses, asymmetric skirts with button-up closures, double breasted trench coats, and even jackets designed to be worn backwards.
Hwang is a master of tailoring, and this collection is no exception. The Rokh x H&M line explores the possibilities of garment construction, with layering and modular elements that allow for ultimate personalisation. Think split sleeves and adjustable waists, encouraging you to experiment and create your own unique silhouette.
Courtesy of H&M
Material plays a key role too. Luxurious veneered leather takes centre stage in both menswear and womenswear, appearing on everything from trench coats and blazers to cropped jackets and shorts. The collection also features a range of statement accessories, including matching floral gloves and tights, two-toned jewellery, transparent mule heels, and briefcase both with a monogram print, adding a touch of playfulness to the collection.
The collection is the perfect way for fashion enthusiasts to elevate their everyday style, offering a unique opportunity to add unique style to their wardrobes at an accessible price point. The collection is available via H&M from April 18th both online and in-store.
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